Wellbeing Beyond Coverage: How Heymax Uses CHOYS for Employee Wellbeing

For Heymax, a leading Singapore-based fintech and insurance platform, success is about helping users maximise rewards, both in their financial lives and in their wellbeing. As a CHOYS insurance client, Heymax employees gained free access to CHOYS’s wellbeing features for a year, enabling them to build healthy habits in a fun and engaging way.

The results? 19,286,863 steps tracked, a testament to how Heymax employees embraced the CHOYS platform, earning rewards while improving their health.

About Heymax

Heymax is a Singapore-based fintech platform that simplifies travel rewards. By shopping with various partner brands, users earn "Max Miles", which can be redeemed at a 1:1 ratio for flights, hotel stays, and other travel perks.

The company’s goal? To help people earn a free vacation every year by making the most of their everyday purchases.

That same belief in meaningful rewards now powers their internal culture, too.

The Challenge: Encouraging Employees to Prioritise Wellbeing

Like many fast-paced fintech companies, Heymax wanted to ensure its employees prioritised their health while managing work demands. However, traditional wellness programs often lack engagement and fail to build lasting habits.

Heymax needed a solution that made health and wellness fun, rewarding, and easily accessible; that’s where CHOYS came in.

"Seeing our relationship with all the employees, including ourselves, as a long-term relationship, we want to take care of their health and wellbeing so that they can focus and do the best job possible, without feeling burdened by other parts of their life."Joe Xizhi Lu, CEO and Co-founder

The challenge was clear: How can we make wellbeing easy, enjoyable, and rewarding?

The Solution: CHOYS Wellbeing App for Insurance Clients

As CHOYS’ insurance client, Heymax employees receive one year of free access to the CHOYS wellbeing platform. This allowed them to:

• Track Daily Steps & Physical Activity – Employees collectively walked an impressive 19,286,863 steps, proving the platform’s ability to drive engagement.
• Earn CHOYSCoins for Healthy Habits – Employees were rewarded for adopting healthier lifestyles, including regular exercise, hydration, and mindfulness.
• Redeem Rewards, Including Max Miles – CHOYSCoins could be used to purchase gift cards, including Max Miles, seamlessly integrating with Heymax’s existing rewards system.
• Access Health Screenings – CHOYS conducted comprehensive health screenings, allowing employees to gain valuable insights into their physical health and make informed lifestyle choices.

Seamless Integration with Heymax’s Rewards Ecosystem

CHOYS didn’t just fit into Heymax’s benefits stack, it aligned perfectly with its business DNA.

Max Miles already rewards customers for smart spending. Now, CHOYSCoins rewards employees for smart living. The ability to convert wellness coins into Max Miles made wellbeing feel not only good, but valuable.

“We develop trust first, so that even if we don’t hit targets, we know that sometimes things are hard. We don’t push employees toward impossible expectations—we enable them to do their best while giving them the support and energy they need to grow.”
— Joe Xizhi Lu

This approach, balancing performance with empathy, runs throughout Heymax’s leadership style and was amplified by the CHOYS experience.

The Impact: Walking Towards Better Health and Greater Rewards

Heymax employees fully embraced the CHOYS platform, creating a culture of movement, engagement, and reward-driven wellbeing.

• Total Steps Walked: 19 million
• CHOYSCoins Earned: Thousands of coins converted into valuable gift cards and Max Miles
• Comprehensive Health Screenings Conducted – Employees gained key insights into their health, empowering them to take proactive steps toward wellness.
• Higher Engagement in Wellbeing Initiatives – Employees saw health as an opportunity to earn rewards, rather than an obligation

How CHOYS Helps High-Growth Startups Like Heymax

• Encourages Healthy Living – Employees walk more, track habits, and stay motivated with real rewards.
• Gamifies Wellness – Instead of traditional, uninspiring wellness programs, CHOYS makes wellbeing fun and interactive.
• Provides Health Insights – CHOYS conducts health screenings, giving employees personalised health data to make informed choices.
• Integrates with Existing Reward Programs – CHOYSCoins can be redeemed for gift cards, including Max Miles, giving employees even more ways to enjoy their benefits.
• Boosts Productivity & Morale – Healthier employees = happier, more engaged teams.

CHOYS is More Than Just an Insurance Partner 

Through CHOYS’s free wellness access for insurance clients, Heymax employees transformed their daily habits, tracking over 19 million steps, participating in health screenings, and earning valuable rewards along the way.

For fintech and insurance companies looking to enhance employee wellbeing while driving engagement, CHOYS offers a proven, gamified solution.

Book a demo today to see how CHOYS can elevate your workplace wellness program!