People-First Living: How Cove Uses CHOYS to Empower Its Team Beyond the Workplace

At Cove, redefining urban living isn’t just about great homes, it’s about great people. From transforming rental experiences to shaping a purpose-driven workplace, Cove is committed to building something that lasts: empowered teams, thriving individuals, and a culture rooted in care.

So when it came to choosing an insurance provider, Cove didn’t want just another policy. They wanted something that reflected their values, community, wellbeing, and growth. That’s what led them to CHOYS.

In this case study, we explore how Cove partnered with CHOYS to bring wellness to life through gamified engagement, real rewards, and a wellbeing experience that fits their mission.

About Cove

Cove is reshaping the rental experience for young professionals across Southeast Asia. Through tech-enabled solutions, stylish spaces, and a deep sense of community, Cove helps people feel at home in the city without the stress.

Internally, Cove brings that same energy into its workplace. Led by values like “Power in Team”, “Be Human”, and “Enjoy the Journey”, Cove is as focused on employee wellbeing as it is on business success. That made CHOYS the perfect partner.

The Challenge: Finding Benefits That Match the Mission

Cove didn’t want an insurance partner that just showed up once a year for a renewal. They were looking for:

• A platform that actively supports employee wellbeing
• A partner that aligns with their values of growth, authenticity, and impact
• A solution that feels relevant, not just reactive

Most traditional insurance providers offered coverage, but not much else. CHOYS stood out by offering a benefits experience that was engaging, gamified, and people-first.

Why CHOYS: Beyond Insurance, It’s a Culture Fit

When Cove onboarded their Singapore team with CHOYS, the energy was immediate. During the first session, Albertus Christian, Regional HR Lead, reinforced Cove’s commitment to their people and set the tone for a new kind of benefits experience, one that prioritises wellbeing in action.

Employees gained access to:

• Step tracking – Encouraging daily movement and team participation
• Daily habit-building tools – Focused on hydration, sleep, mood tracking, and mindfulness
• Mental health features – Simple, effective ways to check in and stay balanced
• CHOYSCoins – Earned through healthy behaviors and redeemable for rewards or charitable donations

The Impact: Healthier Habits, Real Rewards

In just a short time, Cove employees have already shown what’s possible when benefits meet motivation.

3.59 Million Steps Tracked

Movement is now part of the workday. Whether it’s walking to lunch or taking the stairs, employees are finding ways to stay active and connected.

5,780 CHOYSCoins Earned

From tracking habits to logging moods, employees earned thousands of coins just by taking care of themselves, physically and mentally.

Meaningful Rewards

CHOYSCoins were used in two powerful ways:

• Gift cards – Employees redeemed coins for products and services from their favourite brands
• Charity donations – Coins were also used to give back, reflecting Cove’s spirit of social responsibility

Everyday Mental Health Support

Mood tracking and emotional check-ins made it easier for employees to reflect and stay grounded, encouraging open conversations and self-awareness.

CHOYS didn’t just boost activity, it helped employees take ownership of their overall wellness, on their own terms.

A Partnership Rooted in Shared Values

CHOYS aligned perfectly with Cove’s core values:

• Live Our Mission – Wellness empowers employees to do their best work
• Power in Team – Shared activities and collective goals strengthen team spirit
• Make Things Happen – Employees take daily action toward personal growth
• Be Human – Authenticity and empathy are built into the platform experience
• Enjoy the Journey – CHOYS makes wellbeing fun, rewarding, and sustainable

Leadership that Champions Wellbeing

From day one, Cove’s leadership made it clear: their people are the priority.

Albertus Christian (HR), Luca Bregoli (COO), and Nicholas Paul (Finance) all played key roles in rolling out CHOYS, not just approving a benefit, but actively engaging with employees during launch and beyond.

Their leadership clarified that wellbeing isn't a checkbox; it's a company value.

What’s Next: Scaling Wellbeing Across Southeast Asia

After a successful launch in Singapore, Cove is preparing to expand its CHOYS coverage to teams in Indonesia and the Philippines. The focus on employee experience and wellbeing grows as the company grows.

CHOYS will continue to support Cove in building a resilient, rewarded, and purpose-driven workplace, no matter where their teams are located.

Build a Benefits Experience Your Team Will Use

CHOYS helped Cove turn an insurance plan into a platform for daily impact. With steps tracked, coins earned, and culture reinforced, employees aren’t just covered, they’re thriving.

Book a free demo with CHOYS today to see how we can help your team stay healthy, engaged, and inspired.